Murphy O'Rourke

xsd @ spr

Experience SPR

The recently formalized user experience group at my firm wanted an identity to help show our creative potential. I re-incorporated spr’s logo elements and colors to create a fresh mark that feels in line with our existing brand. The X can be seen both utilizing white space or as an upward moving arrowing, alluding to our focus on strategy.

Tags
BrandingUser Experience
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